20 Top Ways To Get Your Website Traffic
Do you want to know how to get traffic to your website? There are quite a few ways to do so, which is why we put together this guide.
1. Use A Search Engine Optimization Expert’s Help
(Let’s get my plug out of the way at the beginning… )
If you use search engine optimization you can get a lot of visitors on a regular basis. But, you can’t really do this work on your own unless you have been trained in the field. That is why it is a good idea to try and hire someone that knows SEO. You have to find someone that can show you sample work that they have done in the past and then you will know you can trust them. If you want to do this yourself make sure you find up-to-date tutorials, but ask yourself when using free information, “Do I really want to follow the advice of someone who has nothing to lose, or gain, for that matter?” After all, SEO is a lot of work. It’s like building a house on a new property. The domain being the property, do you really want to take chances investing your time and resources into building this asset using ‘free’ advice. This can be so dangerous to the longevity and purpose you looking for from your website. At least if your going to do it yourself, hire a coach to teach you, but then, why wouldn’t you just focus on your own business and leave the SEO to an expert.
2. Make Sure Your Website Is Easy To Use/Navigate
You need to have the navigational layout on your website that is easy to use. If you have a lot of menus and people can’t get to where they need to go in one or two clicks, then they are not going to come back to your website. You want to make your website as smooth as possible to use and that way you will get return visitors on a regular basis. Even if you aren’t building the website yourself, let someone know that you don’t want people to have to struggle to find what they are looking for.
3. Keep An Eye On Your Website Statistics
You need to use a statistics program to make sure that you are doing the right thing to get more website traffic. You need to stay on top of what is going on with your website so you can see if something is working or if you need to stop doing something. If you make a change to your website you notice that a lot more traffic is coming, figure out what you did right and then repeat it over and over.
4. Steer Clear Of Auto-Playing Videos
A lot of people think that it’s nice to have a website that plays music or does other things automatically. If your website has auto-playing videos or anything else that plays like sound, try to disable that. You need to make sure that you are not surprising people when they show up on your website with loud noises or anything of that nature. That is a sure way to make sure they never come back. It’s better to let the visitor figure out what they want to watch and then to let them enable any sound that they may want to hear.
5. Come Up With Relevant Website Content
Your website needs to have content on it that people actually want to read. This helps with your search engine optimization efforts, and it just is a good practice in general. You want people to come to your website and know that they are going to be able to read or look at content that they can’t find anywhere else. If you don’t update your website regularly with relevant content, then people are not going to want to come back to the website to see what is new.
6. Know Your Audience
Figure out who your audience is by making a profile of the typical person that would be visiting. This is who you need to know how to market to. You need to figure out where this kind of person is hanging out online and then you need to reach out to them through ads or other means. You cannot just expect everyone to enjoy your website, it takes a special type of person to like a special type of niche.
7. Make Sure Your Website Is Designed By A Professional
Don’t just put up a website with a free website builder tool and think that it is going to work well for you. You need a professionally designed website or else you’re not going to be happy with the results you get. If you try to design a website on your own without any skills then you may end up with a great looking website, but one with numerous coding errors and this could end in you not getting website traffic at all. When you hire someone ask them to show you some past work that they have done and then pick out the best person.
8. Get Feedback
You need to ask your visitors whether or not they like certain features. You can have an email address on the bottom of each page in the footer where people can reach out to you if they have complaints or suggestions. You need to get feedback on your website because you want to make sure that you are making everyone as happy as possible that visits there. If people know that you are listening to what they are saying and you make the right changes to your site, then they will keep coming back year after year.
9. Update Your Website Regularly
Don’t just keep the same website online all the time. When people come back they want to see new content or they are not going to come back again. You need to make sure that at least once a week or so that you have something new on the front of your page or on a blog if you have one on your website. If people come to the site and see that there is nothing new, they may just go to another site to get their information. That is what you want to avoid.
10. Test Your Website
If you have your website built by someone else make sure you test it on a regular basis. When you find out that there is anything that is not working right then you need to get in touch with the web designer you work with and have them fix it. If you are the one that built the site then you need to make sure that you test it as well. It’s important that you have people testing it or that you at least let people reach out to you if there are problems with the website so that you can take care of it before it becomes a bigger problem.
11. Use Email Marketing
Build an email marketing list. This is a good way to get people to interact with your website because you can send out messages that tell people what to do. For instance, you can have a whole message that is about what your company is about to come up with or release and then you can have a call to action that leads them to your website. When you do email marketing you have to make sure you don’t just spam people and that you build a list instead of buying one.
12. Use Social Media Marketing
Social media sites, such as LinkedIn, are some of the biggest websites on the internet. Tons of people use them all the time and you are able to reach out to them through ads on those types of sites if you wish. You can also create a profile that you can use to talk to people and to give out samples or have sales. If you can’t get a lot of followers than you can try having a contest or you can pay a social media marketer or a LinkedIn expert to work on getting you followers.
13. Don’t Spam People
If you are going to make a post on social media or email someone you need to make sure you are not spamming them. This is a practice that is frowned upon and it will make you lose traffic to your website if you get marked as a spammer enough. For instance, if you are buying an email marketing list and then you send out messages to those people, they are going to mark your messages as spam because they did not sign up to see them.
14. Work With Ads
Using ads as a good idea. You can sign up for something like the ad program Google uses and then you can advertise to different people that are searching for different things. You can also get ads on social media which is always nice because you can reach out to people through that easily as well. If you need help, hire an internet marketer because they can do this task for you.
15. Do A Guest Blog Post
Doing a guest blog post is a great way to get more website traffic. What you do is you come up with a post for another person’s blog and then you include a link to your website in it somehow. You need to make sure that the blog post is actually well-written and that it contains information that people will find to be interesting. If you cannot do that, then there’s no reason to make a blog post because people won’t follow the link in it if they don’t enjoy it.
16. Communicate Properly With Others
When you are talking to people through email or in other ways make sure you understand that a bad word or something like making fun of someone can end up costing you business and website visitors. You need to always be in “business person mode” when you are dealing with people. You cannot just curse or show pictures of yourself drinking on social media if you want people to take your company seriously.
17. Keep An Eye On Web Design Updates
You need to make sure you pay attention to what is going on in the world of web design. The best way to do this is to follow a blog or a news site that is related to this kind of topic. If you notice that there are new trends in web design then you can take advantage of them and use them on your own website. People want a nice and new looking website to check out on a regular basis.
18. When To Call It Quits
Sometimes a website is just not a good idea. If you find out that you can’t get visitors no matter what you are trying, then you need to change the topic of your website. You need to know when to call it quits because if you don’t then you may waste a lot of resources on a website that will never get visited. Visitors are not going to enjoy certain topics and that is just a fact of life so you have to be prepared to abandon your project eventually.
19. Market Through YouTube
You can use YouTube to get visitors to your website. If you can make videos that people enjoy, then you can include links to your products or services. You can also include a link to your website in videos that other people make as long as you ask them for permission and pay for the placement. You can get a lot more visitors by using popular YouTubers or by making your own channel that leads them to your website.
20. Learn From Mistakes
A final tip is for you to learn from your mistakes. If you don’t get a lot of good results, you don’t need to just throw your hands up and give up. You need to brush yourself off and make sure that you don’t make that mistake again. The people that are doing well in the world of online marketing and website traffic are doing so because they made a lot of mistakes and kept going. You shouldn’t give up even if you are not getting traffic within a few months because you can eventually learn the way if you keep trying.
Now that you know the 20 top ways to get traffic to your website, you can use this information to your advantage. If you implement a few of these tips or all of them, you can expect to see a boost in website traffic quickly.