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Is Email Marketing An Effective Method For Growing Your Business?

If you do research on the best online marketing techniques, you are sure to encounter a wide range of opinions on the subject. Email marketing providers, of course, are going to point out how effective they believe email marketing is. Social media marketers are going to claim that email marketing is dead. Of course, paid…

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Benefits That Social Media Offer to Your Business

Over the last twenty years, social media has proven to be very beneficial. At one time it was a communication experiment that evolved later into social platforms which figured out how much personal information people would share with their “digital networks.” Today, social media is an even larger part of the daily lives of people…

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Should You Add A Blog to Your Website?

Blogging Provides a Number of Benefits If you want to get the most out of your website, you may want to consider adding a blog. Blogging provides a number of benefits, not the least of which is helping your site perform better in the search engines. We will take a closer look at some of…


5 Tips For Better Off Page SEO Performance

Managing off-page SEO wisely … SEO, or Search Engine Optimization, is one of those tricky parts of running a website that can get really labor-intensive. Beyond managing the content on your site itself, part of your SEO job is to manage how it relates to the rest of the internet. This external optimization work is…

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Three Key Strategies for Succeeding at Marketing On Mobile

Mobile devices are proving to be the next big thing when it comes to marketing… There are a couple of critical issues that you need to keep in mind if you want to enhance your brand’s image and open up a whole new revenue channel. Considering how fast the mobile market has exploded this decade,…

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2 Quick Ways to Check Visibility of Your Website on Google

Check Your Website’s Google Search Visibility Check #1. ‘Google My Business’ widget optimization (10% of search volume) On a desktop computer, search the name of your company in Google. Your website listing should come up first, on the first page and your GMB widget should be displayed on the right. The GMB widget looks like…


How Does Blogging Help SEO?

Starting a Blog is Considered to be an Excellent Way to Help Improve Ranking … There is no denying that Google is the most popular search engine out there. For most people, it is their first step when searching for just about anything and that can be attributed to the vast information that it indexes.…


What is Google’s Mobile-First Indexing and How Does it Impact SEO?

The Idea of Mobile-First Indexing You may have been hearing quite a bit lately about the idea of mobile-first indexing. It’s Google’s most recent development as part of their larger and seemingly endless efforts to make the Internet friendlier to mobile users, which is understandable considering that mobile devices account for most online growth and…


The Ideal Length of Everything Online

When creating online content, writers and content developers might have a hard time determining the right length for each type of content. There are a few unspoken and regulated provisions regarding the length of online content in various platforms. Here’s what you need to know. Social Media a) Facebook – Currently, the character limit on…


Your Staff Can Help Promote the Company Website Using Social Media

There should be two types of social media shortcut icons on your website, follow and share shortcut icons. Follow buttons, located on the site header footer or sidebar provide and easy way for website visitors to follow your company on various social media channels they may be on. Share buttons allow visitors to share the…