When creating online content, writers and content developers might have a hard time determining the right length for each type of content.
There are a few unspoken and regulated provisions regarding the length of online content in various platforms.
Here’s what you need to know.
a) Facebook – Currently, the character limit on the site is 63206. With so many brands being in a huge competition, posting something short will force you to be overlooked while if it’s too long you will go past the limit. Make sure it’s short and concise to capture the attention of your audience effortlessly.
b) Twitter – As of 2017, the platform increased the character limit to 280 from 140. With this social media platform, you have only a few seconds for your audience to catch your tweet, so make sure it’s enticing for the best results
c) Instagram – Although the picture might attract your audience on this platform, your caption has a good role to play in it too. If you want the best results, stick to about 138 to 150 characters.
d) LinkedIn – It’s a professional networking service and might not be as visual as all the social media platforms mentioned above. Here, the most important thing is the status update, which you should limit to 25 words before linking to another article.
e) Google+ – Here, the audience has a low tolerance for spam and they are very engaged. Keep the text within one line, to improve the appearance and readability.
a) Presentations – If you have gone through a TED Talk, you might know that they are quite popular for a reason. The presentations can go for as long as 18 minutes and that’s the ideal timeline for every presentation. Basically, that’s as long as people can tune in without losing focus.
b) Podcasts – Here, there are no rules to however long your content might be. If you want to grab your audience attention you can try shorter podcasts around 15 minutes, and make sure you have articulated everything you want to say.
c) Tutorials – Here you don’t need to give absolute details about how something works but to do so in the shortest way possible. Therefore, make your video as short as possible. Don’t lose your audience with long videos.
Search Engine Optimization Content
a) Blog Post – An average blog post should have about 2100 words, which takes about 7 minutes to read.
b) Title Tag – It’s very useful in the search engine pages, so you need to catch the eye of everyone clicking through. It should be 55 characters and contain the relevant keywords.
c) Domain Name – Make sure it’s short and spells very easily. Try out one with 8 characters for the best results.
d) Headline And Meta Description – Make sure your headline is within 6 words and the meta description falls within 160 characters.
That’s all there is to know about content length if you want to capture and entice your potential audience effortlessly.