Website Design, Traffic, and Conversion
There’s a lot of factors you need to consider when brainstorming a new web design. A great website design needs to have a clean simplistic elegance that makes navigation a breeze.
You may want to have someone to manage your website. Just like a good restaurant host takes care of their table, we take care of your greatest online asset with the same care and attention. This involves updating; security software, functional and visual plug-ins, and theme releases for your website. Everything up to date and secure. We use the best tools to monitor 24/7 how well your site is doing on search engines. Any issues involving errors which may arise and affect your ranking are resolved effectively and properly.
The Conversion Funnel
It’s important to consider your visitors and tailor your site to provide information about your products and/or services. You’ll want to address questions the usual questions, build trust, and, of course, provide the opt-in. We’ll need to incorporate a sales funnel which is a term used to describe how the information and flow on your website that leads the visitor to find what they are looking for. Optimizing for conversion involves overcoming objections in order to convert the visitor to a client, member, customer, or prospect. This ‘call to action’, could be clicking to, ‘call now’, filling out a form for a quote or more info, completing a member opt-in, or making a purchase.
Once you have a great website that incorporates this system, the next thing is to drive traffic to it. You can have the best website in the world, but if no-one can find it when there searching for products and services you offer, it’s useless.
A website can be used for various things, though, it’s mainly a tool to capture leads.
If you have zero traffic – then you’ll get zero leads.
So, how do I get more traffic to my website?
Well, you get referral traffic from other sources such as social media, high authority blogs, websites, directories, email marketing, and online search engines.
This is where SEO comes in. Real SEO. It’s not about manipulating or creating some linking scheme to boost your ranking. It’s about doing things right. Building you online business properly, safely and for maximum results.
Yes, you can start a PPC campaign, but why throw money away every month on a link assets that aren’t your own.
Why not spend your marketing dollar building your own online assets, instead of building someone elses.
Put your investment into your website, SEO, and an effective efficient CRM.
Use your website as a tool to help consumers find value products and/or services you offer, with free traffic.
That’s good business.
It goes without saying that it’s important to maximize the value you’re getting from your marketing dollar.