If you do research on the best online marketing techniques, you are sure to encounter a wide range of opinions on the subject. Email marketing providers, of course, are going to point out how effective they believe email marketing is. Social media marketers are going to claim that email marketing is dead. Of course, paid search is going to advocate for PPC marketing. Is email marketing still an effective online marketing method? First, let’s take a look at some intriguing email marketing statistics.
Enlightening Email Marketing Statistics
An Econsultancy survey in 2016 showed that seventy-five percent of companies that were surveyed stated that email marketing provides them with a “good to excellent” return on their investment.
A Statista survey showed that 80% of customers like receiving promotional emails from the companies they buy from on at least a monthly basis
A McKinsey study showed that email marketing is 40x more effective at gaining new customers compared to either Facebook or Twitter.
According to a Marketing Sherpa survey 72% of consumers who were surveyed preferred receiving promotional content by email compared to 17% who preferred to get it via social media.
A WBR Digital survey of 254 SBM Retail Professionals on the most effective digital techniques on driving customer acquisition showed that 80% of the respondent reported email marketing as being best for retaining customers.
Seven Benefits Offered by Email Marketing
In one day, how many times do you tend to check your email? If you are similar to many people, your answer would be in the double digits. On a daily basis, more than 205 million emails get sent all over the world. This number is expected to increase three percent on an annual basis. That provides you with a great opportunity to communicate with your customers. Most people love receiving emails with special offers from their favourite pizza shop or store. There are many benefits associated with incorporating email marketing into your overall online marketing strategy. The following are some of the most important ones:
Email marketing is a very low-cost form of marketing.
According to Smart Insights, conversion rates are higher for email than social and search combined.
Putting together emails is easy. You can get this job done without a marketing team. Your emails also look good on either mobile or in full view. Email marketing providers offer a number of excellent styles and responsive templates to choose from to fit your brand the best.
Customers can be reached in a very personal way. Your email list can be segmented to target customers according to their specific interests.
Email marketing is the preferred form of business communication for consumers.
Email marketing is very flexible. You always have a great deal of flexibility without having to expend a lot of effort or time, whether you are sending out free content, surveys, coupons, promotions, or other types of messages.
A receptive audience is being targeted. Since businesses are only allowed to send emails to people who have signed up to get emails from them, you know they are already interested in your brand. A number of good providers offer email templates, including MailChimp, Constant Contact, and Benchmark that provide affordable email marketing services.
Do you need assistance with your email marketing campaigns?
We are here to help. Our internet marketing specialists can help you with marketing your services or products using various online marketing methods, which includes email marketing, in order to help grow your business.